The February Audio: 
"How to Build a 7-Figure Marketing Machine, with Michael Pietrack"

Michael Pietrack was #1 Solo Recruiter in the MRI network in 2013 with a desk performing $1.6 Million annually. Since then he’s taken his single desk to a $3.5 Million two desk company.  In this interview we zero in exclusively on his unique and comprehensive marketing strategy. We discuss:

  • Cold calls vs. email marketing; which approach he uses and when.  
  • The breakthrough strategy he employs on LinkedIn to dominate his market
  • Marketing candidates; How and when to use this approach.
  • Social media marketing secrets that position you as a true expert
  • The marketing company he’s outsourced some of his social media to and how they help him build his brand
  • How to use video blogs to position yourself as an expert
  • How he uses his website and even specific domains to gain new business
  • The specific 4-part voicemail he uses for marketing pitches

The March Audio:  
"Big Biller Interview with Carolyn Betts"

Carolyn is the president of a large National search firm with 100 employees and she's grown it to that size in just a few short years. We discuss what's made her company succeed where others have failed, her vision for the future, and how she keeps herself and her team inspired.


The April Audio:
"Big Biller Interview with Andy Miller (Part I)

Andy is a member of the Pinnacle Society (the honors society for headhunters) and is the founder Brainworks. In this thought provoking interview we discuss:

  • Why he charges less for retainers than contingent work
  • How he uses his psychology background and competitive sports experience to stand out from his peers
  • How he responds to prospects who want to keep him at arms length
  • His org chart and why he doesn’t use full cycle recruiters
  • The differences between average and exceptional producers
  • His thoughts on marketing via email vs. the phone
  • The number of calls he expects from new recruiters
  • And much more

The May Audio:
"Big Biller Interview with Andy Miller (Part II)

Andy is a member of the Pinnacle Society (the honors society for headhunters) and is the founder Brainworks. In this thought provoking interview we discuss:

  • Why he charges less for retainers than contingent work
  • How he uses his psychology background and competitive sports experience to stand out from his peers
  • How he responds to prospects who want to keep him at arms length
  • His org chart and why he doesn’t use full cycle recruiters
  • The differences between average and exceptional producers
  • His thoughts on marketing via email vs. the phone
  • The number of calls he expects from new recruiters
  • And much more

The June Audio:
How to Generate Inbound Clients, with Jeremy Sisemore  


Jeremy is a member of the Pinnacle Society (the honors society for headhunters), has billed over $8.5 million in his career, and is the founder ASAP Talent Services. In this thought provoking interview we discuss:

  • How he converts 80% of his inbound prospects to high paying clients  
  • The 4 e-marketing methods he uses to generate 15 new inbound clients/ year
  • The super-simple trick he uses to boost his Linkedin post views by 1,000%
  • How he generates viral content and how often he sends it
  • The marketing company he uses to do the heavy lifting and how much they cost
  • How to ensure that your branding positions you as a leader
  • How he leverages SEO to get consistently high ranking on google
  • The company he uses to create high impact press releases for just $250
  • And much more

 


The July Audio:
Marketing, Metrics & More, with Jeremy Sisemore  


Jeremy is a member of the Pinnacle Society (the honors society for headhunters), has billed over $8.5 million in his career, and is the founder ASAP Talent Services. In this thought provoking interview we discuss:

  • His innovation strategy for overcoming requests to lower his fee
  • The exact reframing script he uses to assess the real objections
  • The important difference between “critical” and “urgent” searches
  • The highly effective close he uses to flip the script in a fee negotiation
  • The single key difference between a $200K biller and a $500K biller
  • How he responds to the, “You have to go through HR” objection.
  • How he responds to “no openings” in a way that makes him memorable
  • The key metrics he tracks (they’re not what you expect)
  • Why he doesn’t focus on the number of calls his recruiters make
  • His “pipeline formula” for ensuring that you avoid peaks and valleys
  • And much more

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