The October Audio:
"How to Lead a Championship Team", with Mike Sipple 

Mike Sipple is the Vice President of Centennial, Inc, an innovative retained firm whose tag line is, “Recruiting, Coaching, and Connecting”. He's also the host of a new podcast called, "The Talent Magnet Institute"

In this interview we discuss:

  • How he’s created long term retention with his team of recruiters and researchers
  • Split desk vs Full cycle; Which model he chose and why
  • What to do with a recruiter who is struggling
  • The caring and creative way he’s parted company with those who weren’t a fit
  • How he holds team members accountable for goals
  • How he creates subtle, positive competition within the team
  • Effective team meetings: How often they have them and what they discuss
  • How he stays nimble and prepared for a downturn
  • His “Upward pursuit” quarterly review process to ensure they’re on track wih goals
  • The strategies that have engendered tremendous client loyalty for them
  • How he handles a client that wants to keep him at arms length

The November Audio:
"How to Automate Your Marketing", with Mike Sipple

Mike Sipple is the Vice President of Centennial, Inc, an innovative retained firm whose tag line is, “Recruiting, Coaching, and Connecting”. He's also the host of a new podcast called, "The Talent Magnet Institute". 

 In this interview we discuss:

  • The strategy he’s implemented to automate his marketing follow up- it allows his prospects to receive strategic emails from him for 2 full years (without any work)
  • The 3 important lessons he’s learned regarding successful content marketing
  • Examples of edgy article titles that actually spark interest and excitement
  • The company he hired to create his marketing automation strategy for him
  • The software tool he uses to track the results of his marketing emails and social media efforts
  • The software tool he uses to automate his social media posts
  • How he’s about to get up to 37% open rates with his content emails
  • How he’s been able to delegate most of the marketing automation to others
  • Why he started a podcast for his market and what he’s learned
  • How he created an advisory board to help him grow his firm
  • The specific planner he uses for goal setting and weekly prioritization
  • And much more

The December Audio:
"How to Work Less & Earn More with Researchers", With Dan Simmons

Dan Simmons is a top producing owner, industry trainer, and trail blazer. In this interview we discuss:

  • The key strategic decision that allowed him to increase his profit margin and reduce his workload
  • The developing country where he finds low cost researchers with near perfect English skills
  • How he trains his overseas researchers to make calls to candidates andclients
  • How he trains his researchers to manage much of the search process for him
  • The best company he’s found to manage his researchers (he hires them on contract)
  • 2 strategies he uses to ensure his overseas researchers are competent writers and speakers
  • His innovative org chart broken down and deconstructed
  • 2 training programs he uses to teach researchers both recruiting and web sourcing skills fast
  • Whether or not you should give overseas researchers access to your database
  • What to do if you don’t have enough work for your researchers
  • The fatal error most firm owners make when hiring overseas staff and how to avoid it

The January Audio:
"Marketing Secrets of a Top Performing Rainmaker", With Dan Simmons

Dan Simmons is a top producing owner, industry trainer, and trail blazer. In this interview we discuss:

  • The simple email marketing message he uses with new prospects
  • The automated marketing system he’s created to nurture prospects
  • The software tool he uses for to automate his follow up marketing
  • The specific subject line he uses for follow up marketing messages
  • How he uses researchers to handle social media and email marketing
  • The engagement fee model he uses that gets very high buy in from prospects
  • Why he offers no guarantee in his contract
  • The brilliantly simple change he made to his contract that’s nearly eliminated haggling over fees
  • The strategy that allowed him to do over $1.3 million in split fees
  • How he was able to raise his average fee by 50%
  • The system he uses to build in financial accountability for himself every month
  • The call tracking phone system he uses to track his teams phone time
  • The new area he’s asking candidates about to ensure they’re a fit

The February Audio:
"The Inside-Out Search Process", with David Perry

David is the founder of Perry-Martel International and a well-known name in retained search circles. He has personally closed more than 1000+ searches with a 99.7% success rate, and negotiated in excess of $200M in salaries. His creative recruiting principles lead to him being nicknamed the 'Rogue Recruiter' by The Wall Street Journal.

David has been profiled by The Wall Street Journal, featured in a Fortune Magazine Cover Story, and he’s the author of several books including “Executive Recruiting for Dummies”, “Hiring Greatness” and "Guerrilla Marketing for Job Hunters 3.0", which he co-wrote with Jay Conrad Levinson. I’m very excited to be able to share his innovative strategies with you in this lively 2-part interview.

You’ll learn:

  • His 6-Stage, 11-Page proprietary “Inside Out Search Process” that he uses to land retained projects. You’ll receive a copy that you can use as a model with your own prospects
  • The sales process he uses with new prospects to move them from strangers to clients
  • Why he often doesn’t send resumes to clients
  • A sure-fire strategy for getting HR to approve of you talking to the hiring manager
  • Language and examples of how to position yourself as a team member rather than a salesperson
  • How to use a “Service Level Agreement” that requires the client to give you timely feedback
  • The exact recruiting script he uses to get candidates to open up and view him as the expert.
  • His innovative strategy for finding a researcher with deep recruiting experience who can act as a partner (and be paid as a contractor)
  • The radical change he made to his guarantee that has landed him retainers even when competing with much larger “Glass slipper” firms.
  • And much more.

The March Audio:
"The Inside-Out Search Process", with David Perry (Part II)

David is the founder of Perry-Martel International and a well-known name in retained search circles. He has personally closed more than 1000+ searches with a 99.7% success rate, and negotiated in excess of $200M in salaries. His creative recruiting principles lead to him being nicknamed the 'Rogue Recruiter' by The Wall Street Journal.

David has been profiled by The Wall Street Journal, featured in a Fortune Magazine Cover Story, and he’s the author of several books including “Executive Recruiting for Dummies”, “Hiring Greatness” and "Guerrilla Marketing for Job Hunters 3.0", which he co-wrote with Jay Conrad Levinson. I’m very excited to be able to share his innovative strategies with you in this lively 2-part interview.

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