The February Audio:
“7 Inbound Marketing Strategies" 

To have a balanced marketing strategy, it's best to employ both hunting (outbound) as well as farming (inbound) strategies. 

In this session, I cover 7 different strategies for getting prospective clients to pick up the phone and call you. I also cover several strategies for motivating others to act as your sales force- bringing you warm leads that convert to new clients. 

 The March Audio:
“7 Inbound Marketing Strategies" (Part II)

 The April Audio:
“Adding Profit Centers: How to Determine the Best Options for You”

 Diversification is important when it comes to investing but how does concept this apply to your recruitment business?

Should you add profit centers such as contract business, hourly research, assessments, retained, career coaching etc? How can you make the right decisions for your particular business?

In this audio you’ll learn:
  • Why “do the closest thing to money first” isn’t always the best advice
  • The difference between systems goals and revenue goals
  • Why growth isn’t always good 
  • How to leverage the Pareto Principle
  • A key skill you’ll need to use to move from “Good” to “Great” 
  • How understanding flow theory can help you make better decisions 
  • The #1 thing to consider when considering adding a profit center
  • A decision making assessment you can use for deciding on projects 
  • An assessment for determining your top 4 values and use these for decision making 
  • My strategies for making the right decisions for your business

The May Audio:
“What I Wish I Had Known Before I Opened My Firm"

In this session I cover the big mistakes and hard won lessons of my first few years in business. And I lay out a road map for a thriving firm. 

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